Started by real estate brokers Branden and Rayni Williams, The Beverly Hills Estates opens this month on the Sunset Strip
There are mixed views on what exactly working creatively will look like in the post-COVID era: Some prefer the cost-cutting benefit of nixing the office space, while others are prioritizing the advantages of having their creative teams back together IRL. While the future of the design studio remains uncertain as well, some pros are placing their bets. For Branden and Rayni Williams, husband-and-wife real estate agents in Los Angeles, that means offering creatives a workplace at the midpoint between working from home and having a structured, communal office—with the amenities of a private club included.
Doors have opened at The Beverly Hills Estates, a members-only club catering to designers, architects, real estate agents, and the journalists who cover them, earlier this month, proposing one post-pandemic model for the collaborative workplace. Inspired by the iconic Hollywood hotel, the club offers a glamorous environment for those who are most productive in creative settings. The Williams duo designed the space via their design firm Disco Volante, in collaboration with designer Victoria Gillet-Cohen.
A deep forest green, as though color-matched from the namesake Beverly Hills Hotel’s entrance sign, envelops the club to create a grounded surrounding. In the main workroom, private office spaces hold court as crisp-white fabric cabanas with seaside murals dotted with flamingos play out behind each desk. The bungalows wrap around a velvety emerald curvilinear sofa, situated where one might envision a buzzy resort pool—perhaps to make transition from fully remote work back to an office a bit smoother.
With a footprint of 7,000 square feet along Los Angeles’s Sunset Strip, the club features various settings to take a business call or host a consultation course, from conference room to the private cabana bungalows to a 24/7 coffee and juice bar with palm fabric–covered banquette seating. While there may not be a sample library on-site, the club’s amenities do include an in-house concierge, access to a monthly programming series, and a chauffeured Rolls-Royce available by request.
The intimate setting is an antidote to today’s commercial office space. The goal of the club, says Branden, is to discourage the “us versus them” mentality that has long been woven within brokerage discourse and instead promote spontaneous interaction to make jobs in all facets of the A&D community a bit easier. “The more creative minds are under one roof, the more endless opportunities that arise,” he says. Adds Rayni, “We are fully equipped with the top designers, architects, and builders, in every genre of style and expertise.”
For professionals open to collaboration over competition (and the annual $2,400 membership fee), the deal could be sweet. Consider it synergy à la design hopscotch: When a real estate agent sells a property, he or she could direct clients to the architect or interior designer in the next room—or office cabana, rather. And nearby industry journalists may get first word of a promising project. “Imagine having a Rolodex of all of the best in the industry—that’s what The Beverly Hills Estates will do,” Rayni adds. And for those tired of their work-from-home setups, the escapist setting may inspire newfound productivity. The new workplace may well be, as the green neon light above the banquettes reads, an “Estate of Mind.”